About Us


We Are Architects of Change
The Future is Omnichannel. Where Do You Stand?
Who We Are
ChangeCX is a full-service omnichannel firm specializing in innovative solutions for retailers and brand manufacturers.
Each member of our leadership team brings an average of 20 years of experience working with some of the largest retailers in the world, giving us unparalleled vision into what it takes to succeed in today’s competitive retail marketplace.
Our insight tells us that the next generation of break-out retailers will be those who embrace omnichannel strategies for all interactions with their customers, and it is our singular mission to place you among the elite, illuminating the way forward well into the future.


Our Perspective
The most successful retailers today—and beyond—will be the ones who prioritize the customer experience.
Connecting customer, product, transaction, and service data at every touchpoint in the shopper’s journey are essential to achieving your objectives, and we’re singularly qualified to make that happen.
The next generation of retail stores will not differentiate between the ability to find, fulfill and service transactions based on the location of either the customer or the product. Creating these highly connected experiences requires a partner who understands how to bring those experiences and the data that drives them into a single, seamless experience for the B2B or B2C shopper.
Simply put, we’re here to change the omnichannel experience,
and we invite you to join us on that journey.

Aman Bedi
Chief Executive Officer
Aman Bedi
Chief Executive Officer
Aman is a passionate technologist, engineer, and entrepreneur who has built several cutting-edge technology companies. Most of Aman’s career has centered around modernizing some of the world’s largest retailers, including LuluLemon, Ascena Retail, Destination XL, rue21, and many others, through his company, TAISTech. TAISTech was acquired by Mastek in 2017, and since then, Aman has focused on implementing cutting-edge technologies such as blockchain, cloud and DevOps, AI/ML, and more.

Austin Lowry
Chief Strategy Officer
Austin Lowry
Chief Strategy Officer
Austin’s journey has taken a unique path. His early career focused on corporate IT and included experience as a Program Manager for AutoZone B2C and B2B eCommerce, providing him with a unique and practical perspective. Austin went on to join Oracle in 2013, where he helped solution Oracle Commerce (ATG/Endeca) for clients as part of the Oracle Retail team, helping to bring Oracle Commerce Cloud to market. Since 2017, Austin has worked with many world-class teams, focused on delivering rich experiences for enterprise clients in multiple verticals worldwide.

David Biechler
Head of Salesforce Commerce Cloud Practice
David Biechler
Head of Salesforce Commerce Cloud Practice
David has over two decades of experience building and leading digital transformation teams. A passionate learner and entrepreneur, he has navigated over 20 complex storefront launches on Salesforce Commerce Cloud. Under his leadership with Mastek Americas/TAIStech, the Salesforce practice flourished. Working with enterprise brands like Scholastic Books, Dickies Apparel and Fullbeauty Brands, to architect, build and deliver their complex omni channel fulfillment models, managed services offerings and discrete projects.

Dasarathy Ponnappan
Chief Technology Officer
Dasarathy Ponnappan
Chief Technology Officer
Dasa’s technology leadership journey started with Sun Microsystems in the 2000s, where he worked on initial releases of Java before moving on to eCommerce platform architecture and delivery. His experience spans multiple retailers over the course of the last decade, for whom he has architected and delivered complex e-commerce platforms for large-scale enterprises that include DestinationXL, Ann Taylor, Talbots, Michael Kors, CVS, and Athena.
Dasa brings strong omnichannel technology strategy and headless mobile strategy to the table and is well-versed in enabling retailers to connect their in-store systems to e-commerce platforms. With a strong background in Data Science and Engineering from UC Berkeley, Dasa led a team of engineers and architected a strategy to deliver rich content selection strategies using cutting-edge AWS data science platforms. His AI/ML-driven content selection framework was responsible for $100 million to $4 billion worth of content decisions over the course of three short years.

To learn more about the ChangeCX team and how we can transform your organization, reach out to us directly to schedule a conversation.
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